Togther, a Kinder club 2018

Design  |  Publication  |  Layout

Singapore Swimming Club Regularly receives feedback from members on other members' inconsiderate behaviors, e.g., choping of seats at Library, wearing unclean undergarments at Jacuzzi, refusal to share dance floor, etc.
In order to enforce it, we launch a publicity program to promote kindness, graciousness and civic-mindedness among members.

Design Rationale

• To seek endorsement from Singapore Kindness Movement for legitimacy.
• To adopt a light-hearted approach, e.g., use of humour, etc, for more effective take-up and permeation of messages.
• To implement programme collaterals across different publicity mediums for effective outreach.
• To conceptualise design that can be fluid enough to apply to different modes of collaterals to target specific problem areas.