Design | Animation | Typography
To promote "Ageing Movement", the whole project cannot be too serious and yet need to be easy to understand.
By using only graphic elements of the letters without adding elements it will enhance with entertaining and surprising animations for each chosen word.
Each word that had been chosen is the key words for the audiences to remember after seeing the video.
The target audiences will be for all ages which why I make the video simple and easy to understand so that the massage will be easily pas down.
By using grayscale as the color approach, it won't be distracted by those colourful values which massage can be focus and memorise.