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RSA 2017

Design  | Animation  |  Typography

To promote "Ageing Movement", the whole project cannot be too serious and yet need to be easy to understand.

By using only graphic elements of the letters without adding elements it will enhance with entertaining and surprising animations for each chosen word.

Each word that had been chosen is the key words for the audiences to remember after seeing the video.

The target audiences will be for all ages which why I make the video simple and easy to understand so that the massage will be easily pas down.

By using grayscale as the color approach, it won't be distracted by those colourful values which massage can be focus and memorise.
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  • Home
  • Works
    • Corporate Identity >
      • Logos
      • Namecards
      • Posters, Banners, Flyers, Etc
    • Gifts, PhotoBooks, Etc
    • Apparels
    • Caricature
  • Competition / Project
    • Creative Morning 2016
    • Lions Befrienders Superhero 2016
    • MOE 2016
    • Prefect Match
    • RSA 2017
    • ISTD 2017
    • Xǐ The Freedom 2017
    • Together, a Kinder Club
  • Extras
    • NYP Chinese New Year eCard "stop Motion"
    • Stage Graphics "Foreign Bodies Production 2014 & 2012"
    • Motion Graphics
    • Drawing/Sketches
    • Dance Video
    • 3D
  • Contact