WaterSAving member education programme 2019Design | Publication | Layout | Videography | Post-production Editing
We dove deep and interviewed Kids and teenagers in Singapore Swimming Club to ask about their thoughts on water-saving with various LOL responses! Because what better way to know the intricate minds of the younger generation then to ask them directly! Everybody shares a responsibility to use water wisely. The future is in our hands. Design Rationale
• To seek endorsement from PUB(Public Utilities Board) for legitimacy.
• To adopt a light-hearted approach, e.g., use of humour, etc, for more effective take-up and permeation of messages. • To implement programme collaterals across different publicity mediums for effective outreach. • To conceptualise design that can be fluid enough to apply to different modes of collaterals to target specific problem areas. |
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